Comparison of Lao-tzu and Machiavelli Essay - 729 Words

Comparison of Lao-tzu and Machiavelli Lao-tzu and Machiavelli are political philosophers writing in two different lands and two different times. Lao-tzu was an ancient Chinese philosopher from 6th century BC, the author of Tao-te Ching, and Machiavelli was an Italian philosopher who lived 2000 years after Lao-tzu’s time, author of Prince. They are both philosophers but have totally different perspective on how to be a good leader. While both philosopher’s writing is instructive. Lao-tzu’s advice issues from detached view of a universal ruler; Machiavelli’s advice is very personal perhaps demanding. Both philosophers’ idea will not work for today’s world, because that modern world is not as perfect as Lao-tzu described in Tao-te†¦show more content†¦To gun control activists, the issue is about crime and the regulation of the weapons used to commit crimes. In their opinion, law-abiding citizens should have no need for guns, which is similar to Lao-tzu’s idea. Howeve r in opposite, the nations powerful gun lobby, the National Rifle Association, argues that gun control is a violation of freedom and rights to protect themselves, which correspond to Machiavelli’s idea. I think that if American government take either sides, will end up in total chaos. Gun control, which means law-abiding citizens lose their right to protect themselves, and outlaw, will be the only one â€Å"legally† own firearm. But if there are totally no gun control, a five year old boy can bring a gun to school, and shoot at teacher as he please, even thought that he doesn’t know better. Machiavelli wrote â€Å"A prince, therefore, must not have any other object nor any other thought, nor must he take anything as his profession but war, its discipline; because that is the only profession which befits one who commands;† He discussed that a Prince’s duty is war and only war. This lead to the second issue, war, which existed as long as the existence of human kind, as I am writing this essay there are still wars going on all over the world. According toShow MoreRelatedAmerican Government in Contrast to Lao-Tzu and Machiavelli Essay832 Words   |  4 PagesAmerican Government in Contrast to Lao-Tzu and Machiavelli In comparing and contrasting the governmental philosophies of the great thinkers Lao-Tzu and Machiavelli, I have found a pleasant mix of both of their ideas would be the best for America today. Lao-Tzu’s laisse-faire attitude towards the economy, as well as his small scale military is appealing to my liberal side, while Machiavelli’s attitude towards miserliness which causes low taxes appeals to the right wing. These great thinkersRead More The Tao-te Ching by Lao-Tzu and The Prince by Machiavelli Essay1760 Words   |  8 Pagesâ€Å"The Tao-te Ching† by Lao-Tzu and â€Å"The Prince† by Machiavelli Throughout history, it can be argued that at the core of the majority of successful societies has stood an effective allocation of leadership. Accordingly, in their respective works â€Å"The Tao-te Ching† and â€Å"The Prince†, Lao-Tzu and Machiavelli have sought to reach a more complete understanding of this relationship. The theme of political leaders and their intricate relationship with society indeed manifests itself within both textsRead More The Ideal State of Today Essay1789 Words   |  8 Pagesit is not. The teachings of men such as Lao-Tzu and Niccolo Machiavelli include specific details on the traits a leader must posses in order to run and maintain a government where he or she is happy as well as the citizens. However, several of the traits classified as necessary for both a leader and government, by Lao and Machiavelli are undesirable in the path to the ideal state. In his work, â€Å"Thoughts from the Tao-te Ching,† Lao-Tzu discusses the Tao. Lao believes the Tao or â€Å"the way† to be theRead MoreOrganizational Behaviour Analysis28615 Words   |  115 Pagescontroversial, discussion of the nature of warfare, drawing attention to the sometimes ironic cooperative aspects. Clausewitz is the classic Western source on the subject (Rapoport, 1968; Howard Paret, 1993), but it is also illuminating to read what Machiavelli has to say (Wood, 1965). It is currently somewhat fashionable to talk about Sun Tsu, who wrote the Page 8 Please do not attempt to eat these notes. social endeavours. It is also based on a false, and somewhat envious, belief that within

The Portrayal of Industrialization in London by William Blake

In â€Å"London† by William Blake the grunge, and domineering nature of a city engaged in a transformation of industry, is articulated through the setting. London of the poem, and the 1700s and 1800s, was griped by a sense of overwhelming entrapment in the mechanical comings and goings of industry. This massive shift is expressed through the stark nature of the setting, and the speaker’s awareness of a sense of confinement, and malaise in the face of great progress. Blake’s choices in the portrayal of industrialized London, is one aimed to express the overwhelming battle between machinery, and flesh in a city gripped by the throws of revolution. It is through the city itself, and the people who inhabit it that Blake elects†¦show more content†¦The infectious nature of misery, is mass-produced much like the goods and products being made within the towering structures. Blake continues to use the setting and language to further describe a forbidding sense o f apathy that has taken with it the human like qualities of the inhabitants. In this city of desecration it is the â€Å"hapless Soldiers sigh† that †Runs in blood down Palace walls.† A soldier whose function to obey orders without thought echoes that of a machine. It is his apathy in the face of perceived predetermined failure ,and disregard for authority however that is characteristic of a society concerned only with the amassment of wealth is the most damaging. The â€Å"chartered street† and a â€Å"chartered Thames† create a setting that in itself is structured and designed much like the blueprints of factories. Blake’s â€Å"mind-forged manacles† are the barriers created in the minds of those who inhabit the city that further cement their entrapment. William Blake’s â€Å"London† is a poem not only aimed at speaking to the impacts of industrialization on a city, but also to the loss of humanity that is associated wit h the quest for the acquisition of material wealth and power. The mechanical nature of the city, and the darkness that seems to hover over and within it, is conveyed through the setting. The environment of Blake’s London leaves the reader in search of unfound salvation. The ongoing war between flesh andShow MoreRelated Childhood1804 Words   |  8 PagesAt its fundamental level, adulthood is simply the end of childhood, and the two stages are, by all accounts, drastically different. In the major works of poetry by William Blake and William Wordsworth, the dynamic between these two phases of life is analyzed and articulated. In both Blake’s Songs of Innocence and of Experience and many of Wordsworth’s works, childhood is portrayed as a superior state of mental capacity and freedom. The two poets echo one another in asserting that the individual’s

Characteristics of Effective Counseling - 654 Words

What personal qualities or characteristics might enhance someones ability to be an effective individual and group counselor? Clearly, compassion, caring, and genuine concern are all prerequisites for effective counseling. Yet there are also specific subsets of characteristics, traits, attitudes, beliefs, values, behaviors, and experiences that help a counselor become more effective for their clients. These characteristics differ according to whether the counselor operates in primarily an individual or group setting. Moreover, the counselors theoretical orientation has a large impact on what personal characteristics will prove effective in practice. As Ponton (2012) points out, effective counseling is a two-way street. It takes cooperative effort by both the person receiving counseling and the counselor. Therefore, motivation of the client has a huge bearing on the effectiveness of the counselor. The counselor is often placed in the position of being a coach, in order to bring out the best and most productive characteristics in the client. One of the most important skills for a counselor to have, whether for group or individual sessions, is acute critical thinking skills that enable identification of disorders or dysfunction. Discernment is therefore a prerequisite for effective counseling. An effective counselor can identify negative thinking patterns that may be feeding feelings of sadness, depression or anxiety, (Ponton, 2012). In addition to critical thinking andShow MoreRelatedEssay Characteristics and Behaviors of Effective Counseling1190 Words   |  5 Pages Characteristics and Behaviors of Effective Counseling Characteristics and Behaviors of Effective Counseling In order for the counseling process to be effective for the client the characteristics and behaviors of the mental health counselor must be effective. 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After reviewing each paper and research study, additional analysis was applied to the above five characteristics with theRead MoreEffective Counseling1313 Words   |  6 Pagesiove couse Personal and Professional Qualities for an Effective Counselor By {Author} {Institution} Abstract This research paper discusses the qualities that are necessary for an effective counseling and as such any counselor considered effective must posses them. The paper has a separate discussion of both personal and professional qualities required for any good counselorRead MoreEffective Counseling1328 Words   |  6 Pagesiove couse Personal and Professional Qualities for an Effective Counselor By {Author} {Institution} Abstract This research paper discusses the qualities that are necessary for an effective counseling and as such any counselor considered effective must posses them. The paper has a separate discussion of both personal and professional qualities required for any good counselor. 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Management of Change Cultural

Question: Discuss about the Management of Change for Cultural. Answer: Managing cultural changes in Grand Stores A Case Study The following case study is subjected on a UAE based distribution company Grand Stores where the author worked as the Brand Manager in the photography department. Grand Stores is one of the most renowned names in the retail and the wholesale business and this particular store, is there in the market since 1981 (Schmiedel, vom Brocke and Recker 2013). In the recent times, the company had gone through a major downsizing process as there was a drop in sales of around 35% in the business of wholesale and retail. Nature of the change Cultural changes seem to be the only possible change that the organization could have since in the last few decades as the retail and the wholesale business and the format of these kinds of business has gone through many changes. There has been the emergence of the hypermarket as well as the super market, which have brought a change in the format of the wholesale and the retail business (Cameron and Green 2015). Thus, the nature of the change that the organization could have is the cultural change, only then the company could come of the problem it is going through. The change that has been found in the business of Grand Stores is that there is a downfall of sales in the whole sale and retail business as taste and preferences of the consumers have changed significantly (Quinn et al. 2012). The company basically deals with the world famous brands in the field of electronics, perfumes, cosmetics, gifts and dinnerware which were been preferred by their customers. But in the recent times, it had been found that the customers are keen to buy those items which they dont deal. There are been several reasons which have led to such situations. One of the primary reasons behind is the customer tendency towards All in one place shops such as the Hyper Markets like Carrefour, Geant or Lulu. They are also looking for the retailers of the electronics power such as Virgin Mega Store, E-Max and Sharaf DG (Abbas and Asghar 2010). These emerging retail houses has offered such competitive prices along with aggressive promotions for their products that Grand Store found it very tough to survive. Therefore, they have planned to make strategic changes for withstanding the competition. Grand Stores mainly deal with the expensive products and accessories along with luxury brands where the customer base is dependent on the rich locals and tourists. It has been noticed in the current times that these customer segments have been decreased due to tough economical situations (Chand 2012). On the other hand, the electronic power retail houses and the hyper markets have targeted customers of all categories starting from low income to high income through the utilization of the availability of multiple brands, range of wide products, continuous promotions and aggressive pricing. Moreover, the interior designs of the Grand Store showrooms are dull and outdated. This factor has also made a loss of customer attraction (Gattermeyer and Al-Ani 2013). Apart from that, lack of social media marketing in the business strategy and absence of promotional product catalogues have led the company to come in the section of backwards. Therefore, the change in the strategy is required on urgent basis. Scope of the change If the organization is going to make changes in the products they deal with then it will have a good level of scope for recovery of business. Products distributed as per the choice of the consumer will definitely make the restoration of the business (Gollenia 2016). Therefore, the brand image that has been created previously with a high impression in the consumers mind will definitely get restored. Dealing of new products in the organization will make more flexibility among the management people and the executives. Therefore, if the managers and the leaders within the organization could convince the employees about the changes that are going to take place within the organization; then the scope of changing the culture of the organization will be feasible. Extent of the change The extent of change should be incorporated up to the sub-variants of the products that are been dealt. The company should make the changes in the order to reach the optimum number of its audience (Kondalkar 2013). The changes should be done keeping the culture of the buyers in mind. Such extent of change will actually make the dealers and distributors of Grand Stores to reject the products which are treated to be unmovable. Like other hyper markets and electronic power retailers, Grand Stores should concentrate on aggressive promotions and impose competitive prices for their products to make them acceptable to their customers (Lowder 2016). They should deal with those products with aggressive pricing and continuous promotions which are for the customers of all income categories. Grand Stores should renovate the decorations of their showrooms for making it more open spaced to bring life to them. They should adapt the touch and feel stand and the podiums for implementing the experience zone concept in the place of closed display cabinets and the lockers (McGuire 2016). They should also produce promotional product catalogue and create profile in the social media for the purpose of marketing and business networking to restore their business positions. The company should vacate sensitive managerial posts and make reduction of the sales professionals along with closing of couple of showrooms for the purpose of cutting the overall cost. Key stakeholders The major internal stakeholders of Grand Stores are the companys shareholders and the Head Office employees (Murphy 2016). The employees of Head Office include directors, managers of senior and mid level, sales executives and merchandisers along with the support staffs. On the other hand, the external stakeholders include the Brand principals, organized retail customers, independent retail customers and the consumers. Milestones The head quarters of Grand Stores was established in the year 1981 with 11 employees along with a single store in Abu Dhabi (Moran, Abramson and Moran 2014). The company has grown over the years and is currently running 33 theme retail outlets all over UAE with multicultural employee strength of nearly 1000. The head office store has provided dedication towards business ethics, and this has turned to be one of the major driving forces to attract most of the consumers of the organization. The head office has taken initiatives to expand its business in other cities of UAE and has established other outlets accordingly (Nastase, Giuclea and Bold 2012). They have concentrated to deal with improved quality of photography, consumer electronics, cosmetics, dinnerware and gifts which belong to established household brands. Therefore they have achieved the milestone for symbolizing trust and reliability for their consumers. Issues The major and the important issue that the company faces is the problem of economic downsizing in the wholesale and the retail business (Cummings and Worley 2014). The major reasons behind the issue are customer tendency towards the Hyper Markets as well as the Electronic Power Retailers. Other reasons include Grand Stores focus on the luxury brands and expensive products and accessories which are only for the high income customers and the number of those customers were decreasing due to tough economic situations. The showrooms of the company had an outdated interior design which was not able to generate attraction to their target audience (Quinn et al. 2012). Moreover, lack of social media marketing and production of promotional product catalogues were the major reasons of such downfall in business. As the company has a good strength of 1000 employees currently and has 33 retail outlets, they have faced pressure in maintaining the manpower and store costs. Questions for discussions 1. What factors the company will consider before bringing a major change within the organization? 2. New changes within an organization are often not acceptable by the employees of the organization; and grand store is a multi-cultural organization, thus there can be cultural conflict within the organization. What kind of leadership style would help in avoiding such problems? 3. What should be the companys strategic decision if a resistance takes place from the employees who will be unable to deal with the new products for not being of that cultural segment? 4. What should the company do in case of such downfall in sales of their products in the future? Outlines of the case study It can be learned from the given case study that there is no such assurance that a business will run consistently with a lead in the market at all times. There may be situations when the demands of the organizations products will be very high, resulting to appreciation of the products (Hyatt 2012). On the other hand, there may be a reverse situation which can create a negative response from the consumers regarding a product. This situation can lead to decrease of sales in wholesale and retail business just like that happened with Grand Stores. Such issues have risen due to customer tendency towards Hyper Markets and Electronic Power Retailers who offer aggressive promotions and competitive prices to their customers over the season. The other reason was Grand Stores continuous focus only on the luxury brands whose demand was decreasing due to deteriorated economic conditions. Apart from that the interior designs of the showrooms were dull which was unable to attract the target audienc e. Grand Stores did not produce promotional product catalogues and did not adopt social media marketing strategy which led to make them backwards compared to their rivals in terms of popularity (Cummings and Worley 2014). To deal with such situation, the company has to make strategic moves such as discontinuing the sale of those products which are non-movable and deal with those products which have consumer likings. They also have to reduce their manpower along with couple of stores for reducing the cost in order to avoid financial crisis. The definition of the culture is not simple rather it is elusive in nature and thus before bringing a cultural change within the organization the following factors should be taken into consideration: Evaluation of the present culture of the organization: The current culture of the organization, most of the time is responsible for determining the present performance. Thus, before bringing a massive cultural change, one has to find out the flaws that are there within the current or the present culture of the company, which is affecting the overall performance (Hyatt 2012). The organizational culture also affects things like the internal behavior. Those aspects that should be eliminated: The current culture of an organization goes through a change because it has certain flaws (Murphy 2016). Therefore, before bringing a change or rather a cultural change within the organization, one should consider those flaws and make sure that in the changed culture those flaws are not there. The cultural change within the organization is only possible if the leaders of the organization take proper initiative (Abbas and Asghar 2010). The leadership quality of the leader during the time of the cultural change is helpful not only attracting new employees in the organization, but also at the same time, it is helpful in retaining the employees in the organization. The leaders of the organization, to avoid the resistance from the employees within the organization, require sharing their views and their vision with the employees of the organization. Thus, among all the four leadership styles, the transformational leadership style is the most suitable leadership style (Chand 2012). The transformational leadership style is constructed around the four important parameters and these four parameters include the idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. Among the four parameters, the inspirational motivation is one of the most important parameters. According to this particular parameter, the leader of the organization has the capability to influence the culture that is there within the organization. The leader with the help of their personal attitude, decision-making power and with the help of their action could influence the culture of the organization (McGuire 2016).. According to many scholars and critics, the transformational leaders believe in Kantian Capitalism. Thus, the leader of the organization never considers the employees in an organization as a means to the end or the goal that is being set by the organization (Lowder 2016). The transformational leaders also encourage the followers within the organization and at the same time, they could motivate the leaders as well. Thus, the transformational leadership style seems to be the most appropriate leadership style that the leaders of an organization could adopt, if it is going through any cultural changes. The company should be versatile in making strategic decisions to maintain their sustainability in the market. If the management faces the issue regarding resistance from changing the products dealt from the people who are unable to deal the consumers for not belonging to their cultural segment, they will shift them to some other division where they can work in their full potentials without any interaction with the customers (Hayes 2014). If the company feels that those people are making too much problems while making the changes of the product to be dealt, then they should replace them with those who are suitable for the changed environment (Cameron and Green 2015). The congruence model gives the explanation of the situation where the management makes the strategy on the basis of studying the environment, history and resources as inputs, processes them for the transformation of people and work and produces the output of a modified system, unit and an individual. It is a high matter of concern for a company that they can face the same evil situation in their business that they have undergone in the past. Grand Stores has noticed a reduction of 35% in their sales which signifies huge business loss along with reduction in market share (Gollenia 2016). Such issues have taken place due to shift of consumers taste and preference as number of customers belonging to the culture of Indian subcontinent has increased. Those consumers have a different choice of products than the natives of United Arab Emirates. There may be chances that in the near future, the demand of the products preferred by the current customers becomes obsolete due to further cultural changes and preferences (Kondalkar 2013). The company should therefore invest much time in doing the market research and survey to have a clear picture of the latest trends and the changing demands. Such strategy will help the company to decide what products are required to deal with. McKinseys 7S model elaborates the companys approach to ensure flexibility. The organization can make detailed research from the market survey and will do the sharing of values through an efficient utilization of their skills, staffs, systems, style, structure and strategy (Nastase, Giuclea and Bold 2012). It can be said that all these factors are interlinked with shared values to give a better view of the market and plan accordingly to excel in the near future. References Abbas, W. and Asghar, I. (2010).The Role of Leadership in Organizational change. 1st ed. By, R.T., Burnes, B. and Oswick, C., 2012. Change management: Leadership, values and ethics.Journal of Change Management,12(1), pp.1-5. Cameron, E. and Green, M., 2015.Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Chand, S. (2012).4 Different Types of Leadership Styles. YourArticleLibrary.com: The Next Generation Library. Cummings, T.G. and Worley, C.G., 2014.Organization development and change. Cengage learning. Gattermeyer, W. and Al-Ani, A. eds., 2013.Change Management und Unternehmenserfolg: GrundlagenMethodenPraxisbeispiele. Springer-Verlag. Gollenia, L.A., 2016.Business Transformation Management Methodology. Routledge. Hargreaves, A., Lieberman, A., Fullan, M. and Hopkins, D.W. eds., 2014.International Handbook of Educational Change: Part Two(Vol. 5). Springer. Hayes, J., 2014.The theory and practice of change management. Palgrave Macmillan. Hyatt, M. (2012).How Do You Change Organizational Culture?. Michael Hyatt. Kondalkar, V.G., 2013.Organization effectiveness and change management. PHI Learning Pvt. Ltd.. Lowder, T. (2016).The Best Leadership Model for Organizational Change Management: Transformational Verses Servant Leadership. Academia.edu. McGuire, J. (2016).Leadership Strategies for Culture Change Developing Change Leadership as an Organizational Core Capability. 1st ed. Moran, R.T., Abramson, N.R. and Moran, S.V., 2014.Managing cultural differences. Routledge. Murphy, M. (2016).Forbes Welcome. Forbes.com. Nastase, M., Giuclea, M. and Bold, O., 2012. The impact of change management in organizations-a survey of methods and techniques for a successful change.Revista de Management Comparat International,13(1), p.5. Quinn, D., Amer, Y., Lonie, A., Blackmore, K., Thompson, L. and Pettigrove, M., 2012. Leading change: Applying change management approaches to engage students in blended learning.Australasian Journal of Educational Technology,28(1), pp.16-29. Schmiedel, T., vom Brocke, J. and Recker, J., 2013. Which cultural values matter to business process management? Results from a global Delphi study.Business Process Management Journal,19(2), pp.292-317.

Eagle Valley Health Foods

Question: Write an essay onEagle Valley Health Foods. Answer: Introduction : Eagle Valley Health Foods is located in eastern outskirts of Perth, Western Australia and established three years ago. Mr Martin Clifton is the CEO of the company. This company is producing health-oriented snack bars made of fruit, cereals and nuts. This company is making profit due to increased interest of people in the healthy eating and ready to make substantial investments. CEO objective is to improve Corporate sustainability to improve company reputation and financial status. CEO is facing two problems in terms of high electricity bills required for the cooling and heating of the facility in summer and winter respectively and water consumption is more for the manufacturing of health bars. This facility is constructed long back in 1960 with corrugated iron. It is a two storey warehouse which houses the company offices and factory area. This building has never been renovated since 1960. Findings Discussions : Environment protection: This company is doing more with less. Due to implementation of innovative technologies, there is the less consumption of natural resources for the manufacturing these snack bars. This ultimately results in the protection of the environment from the extinction of valuable nutritional resources. Consequently, there is the regular supply of raw material for the company and sustainable growth of the company. This protection, optimum usage and conservation of the natural resources, support global initiatives of climate change. Moreover, this company is located in the outskirts of Perth, there is less impact on the community and society in terms of pollution or waste disposal. Sustainable agriculture: Most importantly in this business model, raw material required for the production of snacks bar make way for the sustainable agriculture and horticulture. Sustainability of the company and farmers complements each other. Additionally, agriculture produces number of emp loyments and plays an important role in climate change as well. Well-developed community: Due to the employment of the farmers, there is the improvement in the economic, social and environmental status of the farmers and as a result there is the building of well-developed community. Sale of the products in the well-developed community is more and this strongly affects the sustainability of the company and community. There is the improvement in the nutritional status of the people by consuming these products and there is an increase in demand of the products in the future also. In this scenario, company gets profit and farmers community gets more work, job opportunity and income. This resolves the issue of resource insufficiency and public health. Integration of profitability and climate change: For any business to make sustainable growth, profitability is the prime measure. Profitability can be measured based on the leftover earnings after deducting all the expenses. With the good p roduct portfolio, there is a good amount of the sale of these products. However, profitability can be improved by reducing expenses in terms of electricity bills and optimum water consumption. Expenses in terms of electricity bills increased in maintenance optimum temperature in the facility. As these products are prone to be thermo labile, it is necessary to preserve these products in extreme temperature variations in summer and winter. Moreover, this results in additional consumption of energy which negatively affects energy conservation and finally stress on the natural resources for the generation of the energy. Consumption of extra water also adversely affects natural resources. Both electricity and water are required for the sustainable growth of the company. Hence, steps should be taken to avoid the extra use of electricity and water. Optimum consumption of electricity and water also has a positive impact on the society. Sustainability of the business doesnt depend merely on the profit, but the way forward to profit making, is the most important component of the sustainability. Saving electricity and water are the way forward for the profitability and sustainability of Eagle Valley Health Foods.Products and supply chain: Production strategy is changing according to the consumers needs and it makes wider choices of products for the consumers, which ultimately results in the sustainable growth. These products are meeting the criteria of governments rules and regulations for food products. Strategic supply chain has been established which helps to move in a positive direction towards sustainability.Economic status and employees: The company is planning to make significant investments and making healthy workplace atmosphere for employees, will definitely improve the sustainability of the company. For the successful sustainability of business, how much profit and a way or path of making profit, both have prominent impact. Away or path of making profit is the integration of corporate responsibility towards society, sustainability and business.As a whole unit, Eagle Valley Health Foods believes in performance with diligence. Company aims to provide cost effective nutritious products without impact on the environment and taking care of the employees and community. Altogether, this strategy will help to improve and maintain both profitability and sustainability of the company. (Aghashahi et al., 2013; Brebbia and Popov, 2013; Bruyeron et al., 2010; Pohl and Tolhurst, 2010). Conclusion Recommendations : Collaborative efforts of all the stakeholders like CEO, production employee, sales employee, farmers and consumers, definitely improve the sustainability of the business. Business sustainability can be improved my making excellent relationship with other organisations which can be helpful in solving the problems and increasing the profitability. Eagle Valley Health Foods can improve the sustainability by implementing the sustainable agriculture for raw material supply, by producing innovative products to provide nutrition and to make profits and by water and electricity conservation to conserve climate change. Reference List: Aghashahi, B. et al. (2013). Corporate social responsibility reporting of food industry major players. Interdisciplinary journal of contemporary research in business, 5(2), pp. 751 761.Brebbia, C.A. and Popov, V. (2013). Food and Environment II. The Quest for a Sustainable Future. WIT Press. Southampton. UK. Bruyeron, O., Denizeau, M., Berger, J. and Trche, S. (2010). Marketing complementary foods and supplements in Burkina Faso, Madagascar, and Vietnam: lessons learned from the Nutridev program. Food and Nutrition Bulletin, 31(2), pp. S154-67.Pohl, M. and Tolhurst, N. (2010). Responsible Business: How to Manage a CSR Strategy Successfully. John Wiley Sons.